Is AI recommending your business
or your competitor?
Zapheron scans your website and shows you exactly why AI systems like ChatGPT, Claude and Perplexity aren't recommending you, and how to fix it. We cover both traditional SEO signals and the new GEO (Generative Engine Optimization) factors that determine your AI visibility.
We help businesses improve their AI visibility. Zapheron provides a free AI visibility score that shows exactly why AI systems like ChatGPT, Claude and Perplexity aren't recommending your website, and how to fix it.
Covers SEO fundamentals + GEO signals — the two things that determine if AI recommends you
Join 200+ businesses who've already checked their AI visibility score
Trusted by early users
“Zapheron showed us exactly what we were missing. Our AI visibility jumped from 34 to 78 in two weeks.”
Marketing Director
Nordic SaaS company
“I had no idea structured data mattered for ChatGPT recommendations. The fix guide made it straightforward.”
Founder
E-commerce brand, Finland
“We run this for every new client as part of our onboarding. It's become a standard part of our SEO audit.”
SEO Consultant
Digital agency, Norway
Beta user feedback
Zapheron helps businesses improve their AI visibility score — the measure of how likely AI systems like ChatGPT, Claude and Perplexity are to recommend your business when users ask relevant questions. We scan your website and show you exactly which signals are missing, and how to add them.
What is AI visibility?
AI visibility is how likely AI systems are to recommend your business in their responses. When someone asks ChatGPT "best accountant in Helsinki" or "top project management tools", the AI recommends businesses it has clear, structured signals about. AI visibility is determined by your website's structured data, content clarity, authority signals, and technical health.
How does the AI visibility score work?
Zapheron runs 21 checks across SEO, GEO (Generative Engine Optimization), and technical signals. Each check is scored and weighted to produce a final score from 0 to 100. Checks cover structured data markup, content depth, authorship signals, mobile-friendliness, and crawlability.
What is GEO or Generative Engine Optimization?
GEO stands for Generative Engine Optimization — the practice of optimizing your website so AI systems recommend your business in their responses. It is the AI-era equivalent of SEO. While SEO focuses on ranking in search results, GEO focuses on being cited and recommended by AI assistants like ChatGPT, Claude, and Perplexity.
How do I improve my AI visibility score?
The most impactful improvements are adding Organization schema markup, creating FAQ content, ensuring a clear business description, and building authoritative content that AI systems can cite. Zapheron's Pro plan provides code snippets and step-by-step guides for every failing check.
About Zapheron
Zapheron was built by Brigita Brjuhhanov, founder of Zapheron — an AI strategy and transformation consultancy based in Norway. After seeing businesses lose visibility to AI-generated answers that didn't mention them, she built this tool to make AI visibility measurable and fixable.
200+
businesses scanned
21
visibility checks
Free
to scan